Business Gateway helps dance studio find its rhythm

LCI Dance Centre founder Gemma Morrison. 
LCI Dance Centre founder Gemma Morrison. 

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Business Gateway has helped a dance school access vital funding for studio equipment and training, which has ensured its survival and growth.

Based in Helensburgh, LCI Dance Centre offers a range of high-quality dance classes, including ballet, tap, jazz, ballroom, musical theatre and hip-hop, all specifically tailored to each age group and child’s progress.

Founded in 2017 by Gemma Morrison, the business’s moto ‘Love, Create, Inspire’ (LCI) motivates the school and teaching style.

This inspires children and adults through dance, while also growing their confidence.

Through Business Gateway, Gemma received a growth grant for mobile equipment to help her grow the business, from the Local Growth Accelerator Programme funded by Argyll and Bute Council and the European Regional Development Fund 2014-20 Structural Funds Programme.

Gemma was also awarded a training grant which enabled her team to attend professional training courses such as Acrobatic Arts.

These have helped Gemma grow the business by expanding the number and type of classes on offer.

Through continued direction and support from Business Gateway, Gemma also accessed a suite of DigitalBoost support.

This included a ‘build your own website’ webinar, a virtual workshop dedicated to offering key tips on how to optimise your website for your business and one-to-one specialist support from a digital expert adviser to develop her social media strategy.

This package of support has led to an increase in class bookings and an enhanced social media presence of the dance school.

Since working with Business Gateway, LCI Dance Centre has doubled its school numbers and gained over 600 followers on social media.

Although impacted by the successive lockdowns during the Covid pandemic, the business is now well established in new premises, with further growth funding support helping to kit out the studio.

‘By working with Business Gateway, we were able to identify opportunities for survival and growth by moving into new premises and expanding our offering of classes, letting us reach a wider customer range,’ said Gemma.

‘I’ve found fully maximising social media to promote my business very challenging at times, but Business Gateway has been hugely helpful.

‘The expertise and guidance helped me gain the knowledge to effectively market the dance school across our social channels, increasing our brand awareness and engagement online.’

Jen Smith, Gemma’s business adviser at Business Gateway, said: ‘It is vital for businesses to have a strong online presence to attract customers. LCI Dance Centre is a great example of how this can be done successfully.

‘The commitment and drive shown by Gemma, combined with a bespoke package of Business Gateway support services including our local growth funding, have successfully leveraged the business into a position for sustained growth and expansion.

‘Through DigitalBoost, businesses can access a wealth of support to upskill and enhance their digital capabilities.’

For further information about how Business Gateway can help your business, visit