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A rallying cry has been issued for people across Argyll and Bute to show local loyalty this summer and back the region’s businesses.
The latest wave of the Scotland Loves Local campaign launched last week with a clear message: it has never been more critical to choose buy from independent local businesses.
Scotland’s Towns Partnership (STP), spearheading the campaign with support from the Scottish Government, says positive personal decisions can help the region’s recovery from Covid-19 and build a stronger future.
STP chief officer Phil Prentice said: ‘The power of choosing local and supporting the region’s businesses should not be underestimated. As individuals, making the right choice has never been more important for our communities.
‘People throughout Argyll and Bute have really embraced the spirit of Scotland Loves Local (SLL) to support their communities.
‘As more options open up, we cannot afford to overlook the people and businesses who have been there when we needed them most during the pandemic.
‘We need people to make a conscious decision to support those around them – whether for shopping, services, a meal with friends or a day out. By choosing local we will make a tremendous difference to the fabric and fortunes of our communities.
‘If there is anything positive which has come from the pandemic it is the way we have all embraced local life. We must enhance that during recovery so that we do not fall back into unsustainable habits of the past. The future of businesses and jobs around us depends upon it.’
The Scotland Loves Local campaign, launched last summer championing the message for people to think about buying in their area first, has supported projects and groups across the region.
The ‘choose local’ message is being supported by a major marketing campaign in which such businesses and organisations are being urged to get involved. Details about how to do so can be found at www.lovelocal.scot
This summer will also see the rollout of the Scotland Loves Local gift card, which will give people another way in which to support businesses in their home region.
Businesses are being urged to sign up to accept that ahead of shoppers being able to buy the cards.
Purchases are processed via the Mastercard network, with the initiative supported by the Scottish Government.
Community Wealth Minister Tom Arthur said: ‘The gift card is a quick and efficient way to encourage spend and drive sales growth in our local economies.
‘In the coming months we will further bolster the Scotland Loves Local campaign with the second tranche of our SLL Fund, helping communities revitalise their own towns or neighbourhoods, building wealth and delivering greater, greener and fairer prosperity.’
For more details about the Scotland Loves Local Gift Card, go to www.lovelocal.scot/giftcard