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One of Campbeltown’s three remaining whisky distilleries is toasting its success after picking up winner and runners-up awards at the People’s Choice Drinks Awards last week.
Glen Scotia Distillery was runner-up in the ‘easy weekday’ whisky category, but triumphed in the hotly contested ‘treat yourself’ class for premium malts.
The distillery’s limited edition Campbeltown Malts Festival 2020 is a 14-year-old bottling finished in tawny port casks to celebrate the town’s annual festival of whisky.
The renowned festival took place online last year so it was fitting that this special bottling collected an award at the People’s Choice Drinks Awards’ virtual awards ceremony.
The People’s Choice Drinks Awards is the only competition to enlist the help of enthusiastic consumers in the judging process. They are selected by an online application process and assisted by members of the drinks trade.
Round two judging, selecting the winners from those shortlisted by consumers, include modern drinks communicators such as Helena Nicklin, Aidy Smith and Colin Hampden-White from the Amazon Prime series The Three Drinkers, who visited Campbeltown in 2019, and Amelia Singer from The Wine Show, also on Amazon Prime.
Each of the categories is based on ‘drinking moments’ which reflect the real-world experience of ordinary wine and spirits consumers.
‘The awards categories are designed to resonate with the average consumer and guide them to the occasion they are buying for – even if it is just a night in with a pizza,’ said awards creator Janet Harrison. ‘We believe linking these awards to ‘drinking moments’ is a simpler way of classifying spirits to help busy shoppers make more informed decisions.’