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In the age of online shopping, a visual merchandising expert has encouraged Campbeltown retailers to work together to revamp the town centre.
Almost 30 shopkeepers attended a talk in Campbeltown Town Hall last Thursday evening by Lynda Murray, former director of visual merchandising at House of Fraser, who has run her own agency for 11 years.
The event was arranged and funded by Campbeltown Conservation Area Regeneration Scheme, which has already orchestrated £10 million of improvements to the town’s historic buildings.
Ms Murray explained that visual merchandising is the act of promoting the sale of goods through presentation which can help high street retailers prosper despite online opposition.
As well as improving the appearance of shops’ interiors, through lighting, displays and layouts, she said it was every bit as important to enhance a shop’s exterior, which should relate to each shop but remain in keeping with the style of the street.
‘Neighbouring shopkeepers can work together to create a fabulous looking high street,’ Ms Murray said, adding: ‘Individual shops need to choose a style that relates to their business.’
Simple things like having plants and hanging baskets can improve the ambience of the street, while lettering, lighting and signage can get across each shop’s unique brand.
Throughout the talk, Ms Murray showed before and after photographs from high streets and shops which she had helped improve.
Some of the retailers booked one-on-one consultations with Ms Murray, so watch this space for a new and improved town centre.