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The Campbeltown agency of a national building society is promoting phone service The Silver Line to stop older people suffering loneliness.
The charity, launched by Dame Esther Rantzen in 2012, operates a free helpline to address loneliness and isolation among older people aged 55+.
Some Yorkshire Building Society (YBS) colleagues form part of the network of Silver Line friends, across the UK, who make weekly calls to older people who have contacted the charity asking for help.
YBS colleagues from the agency, at Stewart Balfour and Sutherland, on Longrow South, will distribute information leaflets to customers during July to highlight the services that The Silver Line offers.
Campbell Read, proprietor of the Campbeltown agency, said: ‘We’re proud to be working in partnership with The Silver Line to raise awareness of the issues faced by older people in our community, some of whom feel very lonely and isolated.
‘As people get older they can find it increasingly hard to get out and meet new friends while at the same time having to cope with upheavals such as bereavement and ill-health.’
‘The feedback we get from both colleagues who volunteer their time as Silver Line Friends and beneficiaries of the scheme is amazing.
‘That’s why we’re urging people not to suffer in silence because help is only a phone call away.’
Alongside the 24/7 helpline, the charity runs volunteer-led telephone and letter-writing friendship schemes – more than 4,300 ‘Silver Line Friends’ have been recruited and trained to make weekly calls/write fortnightly letters to older people they have been matched with up and down the country.
To contact the Silver Line helpline call 0800 470 8090