£60,000 council cash boosts tourism campaign

Want to read more?

We value our content  and access to our full site is  only available on subscription. Your subscription entitles you to 7-day-a-week access to our website, plus a full digital copy of that week’s paper to read on your pc/mac or mobile device In addition your subscription includes access to digital archive copies from 2006 onwards

Already a subscriber?
Subscribe Now

A drive to attract central belt tourists has been launched under the banner ‘Best of Both.’

The £100,000 campaign is backed with £60,000 from Argyll and Bute council and £40,000 from Visit Scotland and hopes to highlight  how close the Argyll’s attractions of Argyll are to Glasgow.

The campaign will showcase how easy it is to combine both city life/city breaks to Glasgow, with the benefits of Argyll, Scotland’s Adventure Coast.

Argyll and the Isles Tourism Co-operative (AITC) will manage the campaign with funding also from Glasgow Life, ScotRail and Calmac.

Councillor Aileen Morton, policy lead for economic development, said:

‘Tourism is an extremely important part of the Argyll and Bute economy.

‘Almost a quarter of all private sector jobs in the area are based on it.’