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A drive to attract central belt tourists has been launched under the banner ‘Best of Both.’
The £100,000 campaign is backed with £60,000 from Argyll and Bute council and £40,000 from Visit Scotland and hopes to highlight how close the Argyll’s attractions of Argyll are to Glasgow.
The campaign will showcase how easy it is to combine both city life/city breaks to Glasgow, with the benefits of Argyll, Scotland’s Adventure Coast.
Argyll and the Isles Tourism Co-operative (AITC) will manage the campaign with funding also from Glasgow Life, ScotRail and Calmac.
Councillor Aileen Morton, policy lead for economic development, said:
‘Tourism is an extremely important part of the Argyll and Bute economy.
‘Almost a quarter of all private sector jobs in the area are based on it.’