Courier correspondence

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Many readers may be pleased that this week there are no letters from the Courier’s regular correspondents.

The February break has dried the ink in their wells and yet there are many issues crying out for comment.

Could it be that the lure of quick replies has turned them to social media? In that medium, views vanish in the ether and often do not reach the intended audience.

As one reader pointed out last week, social media is a pull technology but email is push – the message is in your face.

For instance a store emails out a voucher giving money off and a link to a website. On Facebook a post is made offering the money off but there is no guarantee how many people will see the message, few sit going through their news feeds.

The biggest snag with all online communication through social media is that it only reaches those users.

This is why some posts on All Things Tarbert about Nancy Glen have encouraged users to spread the message to non-online friends.